Our Book: The Art World and the World Wide Web
With case studies, sample websites, interviews, and essays, The Art World and the World Wide Web identifies key strategies and offers insights for galleries to consider as they create and manage their own websites. As technology continues to evolve, opportunities seem boundless for galleries to use the Web in compelling ways to promote their art, and the artists who make it. But it cannot be overstated that sound website design, both technical and graphical, is critical to staying ahead of the technology curve.
Galleries rely on their websites on an everyday basis to promote, educate, and communicate. Unfortunately, cumbersome user interfaces, poor graphic design, and poor programming hamper far too many websites. As the artist Laurie Simmons observes, “I find myself shocked sometimes that certain entities and individuals can endorse their own sites, given how difficult they make it to get around.” On page 37 of our book Simmons talks about her new website, what the digital world means to her, and how she has utilized her site to bring together projects she has worked on throughout her life as an artist.
The Art World and the World Wide Web is a 200 page publication, with essays on the World Wide Web and the Art World; Mobile-Friendly Websites, and the Tablet; Web-Based Gallery Management; and interviews with gallerists, and artists. Published by exhibit-E ©2013.
Written for art world insiders, this book is meant to be a guide to using the World Wide Web as an essential tool for doing business in the global art market.