With case studies, sample websites, interviews, and essays, The Art World and the World Wide Web identifies key strategies and offers insights for galleries to consider as they create and manage their own websites. As technology continues to evolve, opportunities seem boundless for galleries to use the Web in compelling ways to promote their art, and the artists who make it. But it cannot be overstated that sound website design, both technical and graphical, is critical to staying ahead of the technology curve.